Saturday, 12 September 2015

Innovation @Hardcopy 2015

Day two of Intro2Industry at the ACT Writers Centre didn't disappoint with an informative line-up headed by digital marketing specialist, Eva Bui from Random House. Her message to writers is to keep up with the digital age and embrace the opportunities for connection offered by technological innovation. Get a FaceBook page, tweet like you're a nightingale, seek out YouTube to reach the 18-34 year age bracket. And Instagram your heart out.

A new session at this year's Hardcopy was from Linda Funnell who shared her experiences at Newtown Review of Books. According to Linda, authors should not look to book reviews for validation, but if your receive a splendid review, don't be afraid to spread the word.

Of course, if you follow Eva's advice and have a strong digital presence, this will be easy.

The day was rounded off by a panel discussion about how to prepare for speaking in public and overcoming the (inevitable) stage fright before confronting your excited fans. My thought on this: make fan interaction a media event so you have something to post to YouTube and Instagram!


  1. I will definitely be tweeting like I am a nightingale now. Thank you for this write-up. An amazing day and a lot of exciting concepts and strategies to think about.

    1. I agree. We all need a strategy for managing our social media interactions, content, audience, platforms...and somehow still write!